ninety9cents campaigns
A campaign is nothing if not a family of work. We create elements that function cohesively but we never forget that every piece in a campaign needs to be remarkable in its own right too.
Checkers - KKNK campaign
Held in heart of the Karoo, the KKNK annually celebrates Afrikaans talent, and Checkers was there. Live performances, free T-shirts and posters-to-pinch were the order of the day to get festival goers to shop at Checkers Oudtshoorn, and more specifically to visit their Wine Route.
Distel - 4th Street campaign
Where there’s a party, there’s always 4th Street natural sweet rosé. A new wine to be launched at the 2009 Soweto Wine Festival.
4th Street, a virtual place, gave us the ideal opportunity to launch Distell’s new wine as a destination and create a space at the Soweto Wine Festival where good friends could meet to enjoy good wines and good times.
Checkers - Heydays campaign
Checkers and South Africa’s longest running campaign, it’s no wonder Heydays is a knockout every year. We help them turn back the clock to a time when prices were low, personal service was key and life was a little easier.
Checkers - Christmas campaign
With shoppers being a little more cautious in 2009, we wanted to preserve the magic of Christmas by highlighting Checkers’ better range of groceries and gifts, as well as their better prices so that no one in South African needed to change their wish list.
