ninety9cents our corporate id

The ninety9cents way is to create work that engages consumers, to speak to people in such a way that they look forward to the next conversation, to be … remarkable. We believe that begins with asking our people to make their own marks at ninety9cents.

And so, the 3D 99c character was born; naked, as nature intended! Every employee, from the MD to the coffee lady, was asked to personally contribute to the ninety9centscorporate id by decorating his or her own 99c. This gave rise to a fluid, fresh, versatile, logo that not only reflects the unique spirit of ninety9centsbut also showcases our multitalented, multicultural, multifunctional team at work!

What makes our corporate id remarkable? Whenever you hear from us, you’ll see a different 99c character, designed by one of our passionate, creative, individual employees – because at ninety9cents you can expect the unexpected (where else have you heard of client service designing and working in Photoshop?). And that’s remarkable!