MEET OUR LONG-TIMERS: MARIUS VAN RENSBURG, EXECUTIVE CREATIVE DIRECTOR AT 99C
For our 10th birthday, we sat down with the 99cers who’ve been with the agency since Day 1, to find out from them how the agency has changed over the past decade, their favourite memories of the early days, and if the coffee was always this good.
The agency is not the only one celebrating a big milestone; we share our birthday month with our Executive Creative Director Marius van Rensburg, who turns 40 today! So given that today is all about Marius, he’s next up in our long-timer hot seat!
What is your job title at 99c? Has it changed since you started?
Executive Creative Director. Yes, I used to be a Creative Director.
What is your first memory at 99c from Year 1?
We had desks that were made from trestles and doors. We‘ve been chasing down deadlines and making plans since day one.
How has the agency changed over the past 10 years?
The systems have really become much more sophisticated. We were always system-driven but nothing like now.
In no more than nine words, sum up what 99c means to you.
We created our own advertising rule book. It’s liberating.
What is your favourite 99c quote?
It’s better to sit at the back and be asked to come forward than to sit at the front and be asked to move to the back. I got this from the Bible. Not the advertising one. The real one. I realised early on that if we were to have real relationships with our clients, we’d have to operate with a level of humility.
