4th Street Wines
4th Street Wines Jetsetter Event
The key 4th Street “insiders” – a selection of bloggers, celebrities and influencers – are frequently invited to events of all nature and are, therefore, sometimes jaded. We were tasked with creating an event that would guarantee not only their attendance, but their active social engagement before, during, and after the event.
We created an event centred around 4th Street’s intrinsic imperatives – that of being seen and being “in the scene” – even if not physically present. The idea of a virtual jetsetter party was thus born…
A unique “flight bag” delivered to each invitee included a customised 4th Street Passport, complete with “visas” and “flight tickets” to each of the four destinations for the night. By using gold foil finishes, perforations and bespoke personalised touches to name a few areas, no expense was spared to fully immerse the invitees in the experience.