4th Street Wines

Jetsetter Event

4th Street Wines Jetsetter Event

The Brief

4^th Street wanted to reward some of their key consumers by hosting an event, the likes of which those consumers had never seen.

The Strategy

The key 4th Street “insiders” – a selection of bloggers, celebrities and influencers – are frequently invited to events of all nature and are, therefore, sometimes jaded. We were tasked with creating an event that would guarantee not only their attendance, but their active social engagement before, during, and after the event.

The Strategy

The key 4^th Street “insiders” – a selection of bloggers, celebrities and influencers – are frequently invited to events of all nature and are, therefore, sometimes jaded. We were tasked with creating an event that would guarantee not only their attendance, but their active social engagement before, during, and after the event.

The Execution

We created an event centred around 4^th Street’s intrinsic imperatives – that of being seen and being “in the scene” – even if not physically present. The idea of a virtual jetsetter party was thus born…

A unique “flight bag” delivered to each invitee included a customised 4^th Street Passport, complete with “visas” and “flight tickets” to each of the four destinations for the night. By using gold foil finishes, perforations and bespoke personalised touches to name a few areas, no expense was spared to fully immerse the invitees in the experience.

The Party

Social Media

The Outcome

Huge anticipation and buzz prior to the event led to overwhelming participation and success at the function and directly thereafter.

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