The Brief

Ackermans aimed to celebrate their centenary by thanking their customers who made them the success they are today.

The Execution

To celebrate 100 years of Ackermans bringing value to their customers, we created a campaign to bring stories from Ackermans customers to life.

The Outcome

After sourcing scores of stories from customers, we selected three which captured the essence of Ackermans’ century of success.


I am proud to be part of the Ackermans family

D. Langeveldt

Thank you Ackermans for selling us affordable clothes for both working and unemployed citizens of South Africa. We now have access to your shops in small towns like Schweiza Reneke

L. Mojaditlhogo

Love Ackemans! Family store

V. Myburgh