Ackermans Turns 100

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Customers take centre stage in new TVCs which celebrate Ackermans’ centenary

In celebration of Ackermans’ 100-year birthday, we helped craft three emotive TVCs that share real-life stories of the brand’s role in the lives of its customers – as told by its customers.

The aim of this campaign was to pay tribute to the very people who have welcomed Ackermans into their homes and the lives of their families for generations.

We put out a call to action via social media and print for Ackermans customers to share their memories… and the country responded.

Together with production company Darling Films and under the oversight of talented director, Zee Ntuli, the TVCs were filmed on location in Johannesburg, using actors.

It was critical for us to portray these real stories from real people authentically. We were thrilled that those whose stories were featured were happy with the outcome.

It was an honour to play a part in sharing the journey of this well-loved South African retailer, in such sincere, customer-centric and true-to-brand style.

Watch the TVCs here: